Shoes For Crews
West Palm Beach, Florida
FUND
CCMP III
ORIGINAL INVESTMENT
2015
STATUS
Current
Acquired the leading founder-owned designer and marketer of slip-resistant footwear to partner with management to drive growth by transforming marketing efforts and sales strategy, increasing penetration in the foodservice vertical, accelerating development of new and existing channels and expanding internationally.
Founded in 1984, Shoes For Crews is the leading designer and marketer of slip-resistant footwear worldwide. Through its proprietary technology, Shoes For Crews strives to create a safer workplace in all industries where floor hazards are a reality.
CEO Corner
Don Watros, CEO
“CCMP’s commitment has been unwavering. The pandemic put enormous pressure on our business and CCMP’s operational insight and support were critical to managing through this exceptionally difficult time and positioning SFC for strong growth as end-market demand returned. They are a steadfast partner.”
Opportunity and Why CCMP
- Safety oriented product leader with attractive distribution model
- Opportunity to expand internationally
- Organic and M&A driven strategy to build out industrial footwear offering
- Experience with multi-channel consumer product sales models
Value Creation
- Transform sales and marketing approach
- Grow foodservice channel
- Accelerate growth in new verticals
- Expand internationally
These endorsements are provided by certain current and former executive officers of portfolio companies that are or were previously owned by certain investment vehicles advised by CCMP Growth and CCMP Capital. None of the executive officers were directly compensated for providing these endorsements. However, as a result of the ownership structure of these portfolio companies and the controlling interest held by the funds advised by CCMP Growth and CCMP Capital, a conflict of interest exists because the executive officers have an incentive to make positive statements about CCMP Growth and/or CCMP Capital and their experiences with CCMP Growth and/or CCMP Capital to maintain the goodwill with CCMP Growth. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP.
For illustrative purposes only. There can be no assurance any such value creation plan will ultimately be achieved as described herein. Certain statements herein reflect the subjective views and opinions of CCMP Growth and its personnel. Such statements cannot be independently verified and are subject to change. Please refer to Terms of Use and Disclaimers for important information about CCMP Capital Advisors, LP and CCMP Growth Advisors, LP. A complete list of CCMP Capital Advisors, LP investments is available on its website.
